Alter Ego Media acquires 50.1% of More.gr

As Alter Ego Media stated in its announcement, an agreement was signed for the acquisition of 175,352 common registered shares with equal voting rights, with a nominal value of one euro each, corresponding to 50.1% of the share capital of the company More.gr, with a purchase from its sole shareholder, a company called “Werealize.com Investments Limited”, which remains a shareholder in More.gr with a percentage of 49.9% of the share capital.

The company More.gr operates in Greece and Cyprus in a wide range of services that extends, in particular, to the sale, brokerage for issuance and issuance of tickets for events and spectacles of an entertainment, cultural, educational and sporting nature. As emphasized in the relevant announcement, More.gr has the leading B2C digital ticket issuance and distribution platform in Greece and Cyprus with approximately 1.85 million registered users and 3.8 million monthly visitors. For the year 2025, the total transaction value (Gross Transaction Value) handled through the platform amounted to approximately 155 million euros with sales of over 7,000,000 tickets, supporting more than 27,000 events. More.gr’s activity in Cyprus is carried out through its 100% subsidiary, a Cypriot company under the name “More.com Online Services CY LTD”.

Τhe financial consideration of the transaction amounts to 20,040,000 euros, plus an additional amount corresponding to 50.1% of More.gr’s net cash and receivables after deducting the liabilities considered debt, as they were formed on 31.12.2025.

The financial consideration of the transaction may be increased, under certain conditions, depending on the financial results of More.gr during the fiscal years 2026, 2027 and 2028. The total financial consideration of the transaction – without taking into account the additional adjusted initial price – cannot exceed the amount of 30,060,000 euros, i.e. a total maximum valuation limit of 60,000,000 euros for 100% of More.gr.