LVMH’s cosmetics business registers strong gains in Greece in 2025

The LVMH Group’s cosmetics business recorded a positive performance on the Greek market in 2025, both in retail through the SEPHORA Greece network and in selective cosmetics distribution through Parfums Christian Dior Hellas.

For 2026, both LVMH’s Greek subsidiaries are raising their expectations for business performance, while keeping a close eye on geopolitical tensions and the disruptions they are causing in the market, as well as the social impact of rising product prices and inflation.

SEPHORA Greece: Lower discounts, higher revenue

According to SEPHORA’s financial report, the Greek cosmetics market exceeded €1.4 billion in 2025, with sales growth ranging between 4% and 7%. The company’s management reported strong performance, noting that the business grew at a rate three to four times higher than the market average, pointing to a significant increase in market share and strong commercial momentum.

SEPHORA’s revenue amounted to €115.23 million in 2025, up 16.70% from €98.7 million in 2024. According to the company, growth was driven by an increase in tourist traffic as well as domestic consumption. Its gross profit margin rose to 47.1% in 2025 from 46.9%, reflecting the company’s efforts to contain discounts. Despite this, SEPHORA increased both its sales and gross profit margin, while also recording higher footfall at its stores.

The company’s pre-tax profit rose to €15.1 million in 2025 from €13.3 million a year earlier. Total investment stood at €3.1 million. SEPHORA’s network in Greece comprises 31 retail stores and employs 440 people. In 2025, the company opened one new branch.

In the first half of 2026, the company’s revenue increased by 11.7% year-on-year to €53.9 million, from €48.2 million. Gross profit margin stood at 47.8%, marginally higher than in the same period last year. However, the company’s management stressed that the first-half revenue growth came with a high level of business risk. The company is therefore focusing on containing operating expenses to ensure it can respond to changing market conditions.

Parfums Christian Dior Hellas: Higher sales in 2025 – 2026 outlook

Parfums Christian Dior Hellas, an LVMH Group subsidiary, demonstrated resilience and maintained a strong position in the selective cosmetics market in 2025.

Effective inventory management, close monitoring of operating expenses, a strong capital base, substantial support from its parent company and ample cash reserves were the main factors that helped the company absorb potential shocks and mitigate the adverse effects of the broader economic environment.

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