The strategic emergence of Greece into a powerful digital hub in the Mediterranean
With more than 24 years of dynamic presence in the Greek market, Sparkle Greece is translating its experience into a strategic vision for the future of telecommunications.
The company’s CEO, Daniele Mancuso, explained to Naftemporiki how investment in cutting-edge infrastructure is strengthening the country’s resilience and preparing it to host demanding AI applications. Through the development of advanced networks and international telecommunications corridors, Sparkle is enhancing connectivity and reinforcing Greece’s position as a key hub in the Mediterranean.
According to Mancuso, Sparkle Greece is a key pillar of the Group’s global strategy for Southeast Europe and the Mediterranean. “My role is to ensure that the decisions we make in Athens are fully aligned with the Group’s long-term vision, while remaining closely tailored to the specific characteristics and emerging opportunities of the Greek market.
For us, Greece is not merely a local market, but a strategic hub. Its geographical position places it at the center of international data flows between Europe, the Middle East, Africa, and Asia. This unique advantage is one we have chosen to systematically leverage, investing in the development of state-of-the-art data centers, new Points of Presence, and next-generation subsea cables,” he underlined.
The CEO of Sparkle Greece explained that Greece is undergoing a significant phase of digital transformation, with high-specification infrastructure forming the foundation of this trajectory. “We are witnessing steadily increasing demand for high-capacity services, cloud infrastructure, and network security from both businesses and the public sector. The growth of Artificial Intelligence is further amplifying this need, as it requires substantial computing power and ultra-low-latency connectivity.
Our investments—ranging from the expansion of our Points of Presence (PoPs) and new subsea routes to advanced security technologies—reflect our long-term strategy for the region. Our goal is to enable Greek businesses to grow without geographical constraints. Our network is among the largest and most reliable globally. With more than 600,000 kilometers of fiber optics connecting Europe, Africa, the Americas, and Asia, we are able to deliver high-capacity services with minimal latency and top-tier reliability worldwide.”
Asked on what differentiates the company, he said that “it is not only the scale of our infrastructure, but also our ability to combine it with a comprehensive portfolio of services: from IP transit and SD-WAN to colocation, cloud connectivity, and cybersecurity. As a Tier-1 provider, Sparkle Greece has the expertise to meet the complex needs of every client—whether an Internet Service Provider (ISP), a multinational corporation, or a hyperscaler—while consistently ensuring the highest standards of quality.”
