Revolut: The Greeks’ investment profile
Revolut strengthened its investment base in Greece by 25% in 2025, while a new research revealed the Greeks’ investment trends, highlighting a clear shift towards automated and easy-to-use solutions.
The year was characterized by strong interest in more sophisticated financial tools, while with an eye on 2026, Greeks appear determined to prioritize fiscal discipline, education and long-term planning.
The Greeks’ investment profile in 2025
According to Revolut’s internal data, the number of Greek users using the platform for investments increased by more than 25% over the past year. The average Greek investor on Revolut remains among the youngest in Europe, with an average age of 34, while the average value of their portfolio was approximately 3,500 euros.
The portfolios of Greek Revolut users showed a high degree of diversification, with a clear orientation towards international markets. On average, 19% of investments were directed to US stocks and 18% to ETFs (Exchanged Funds). The majority of funds (57%) were invested in money market mutual funds through the Flexible Funds service, while bonds constituted 1% of total investments.
The technology sector remained at the top of the preferences both in Greece and in the rest of Europe. NVIDIA emerged as the top choice for Greek and European investors, confirming the strong interest in Artificial Intelligence (AI). On the other hand, Tesla recorded the most liquidations among US stocks. At the European level, Rheinmetall was at the center of investment activity, reflecting the increased interest in the defense sector. Finally, the Vanguard S&P 500 UCITS ETF maintained its leadership in the preferences of Greeks, underlining the popularity of low-cost exposure to the US market.
The rise of automated and regular investing
2025 marked a significant shift towards more user-friendly and automated investing solutions. In January, Revolut introduced commission-free ETF investment plans, allowing customers to schedule automatic, recurring investments (e.g. weekly) starting from just 1 euro, across over 300 EU ETFs. These trades are commission-free and do not count against users’ monthly free trading limit.
Investment barriers and challenges for 2026
A recent survey by Dynata, conducted on behalf of Revolut, sheds light on the factors holding back investment activity in Greece. The main barrier to entering the markets remains the lack of liquidity (33%), followed by insufficient knowledge about investments (21%) and the fear of losing capital (19%). Limited availability of resources emerged as the main obstacle for both women (34%) and men (32%).
Looking ahead to 2026, 43% of Greeks express anxiety and uncertainty about their financial situation. At the same time, however, 32% of participants adopt a proactive attitude, proceeding with actions such as investing, saving, looking for a new job or upgrading their professional skills. When asked what would significantly improve their financial well-being in 2026, respondents focused on greater self-discipline to limit unnecessary spending and focus on their financial goals. Finally, nearly one in four identified a lack of financial education as the main problem for managing their money properly.
“The investment landscape in Greece is showing clear signs of maturing. We are seeing more and more citizens entering the markets at a young age, adopting systematic investment habits and leveraging automated solutions with the aim of long-term wealth creation. At the same time, our data highlights that financial confidence and education will be key drivers for 2026. Our commitment remains strong: to help our customers overcome their insecurities, cultivate investment discipline and have access to the right tools for their financial development,” said Rolandas Juteika, Head of Securities Trading at Revolut (EEA).
