The Greek National Tourism Organisation (GNTO) has been named ‘Marketing Partnership of the Year’ for 2026 at the annual Jet2 Marketing Awards, held in Leeds, England.
The award recognises the joint 2026 advertising programme developed by GNTO and Jet2holidays, highlighting the quality and effectiveness of their collaboration. It also aligns with GNTO’s strategy to develop more effective, targeted partnerships with British tour operators.
This year’s programme combined traditional marketing formats, including radio campaigns, programmatic advertising, video-on-demand content and articles in major national media outlets, with targeted and innovative initiatives to promote Greece and engage British audiences for the first time. These included:
- Strengthening Greece’s presence among independent travel agents: A joint GNTO and Jet2holidays event in
- Bristol boosted Greece’s visibility across a network of 80 independent travel agents in southwest England.
- Promoting Greek cuisine: Greek recipes were showcased at the BBC Good Food Show in Birmingham, reaching 26,000 visitors.
- Harnessing gamification: A dedicated Greece-themed game was launched through the Jet2 app, recording more than 700,000 plays in just one week and attracting 13% new customers.
- Expanding digital reach through influencers: A familiarisation trip for six popular British influencers covered six different Greek destinations, generating 104 posts and a total of 5.4 million views, significantly extending the campaign’s digital reach.
The awards ceremony took place as part of the Jet2 Destination Partnerships event, which GNTO attended to deepen business partnerships and further strengthen Greece’s visibility in the British tourism market.
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